Decisions — lead-mode build

Coiffure Bernina is a lead, not a client — nobody to ask. Per the lead-mode rule in SKILL.md,
every choice below is a recommended default, not a confirmed fact. Override points for the
operator (or the salon, if this converts) are marked ⚑.

Conversion model

⚑ Primary CTA is Call + Get Directions, not a booking widget. Reviews repeatedly praise

walk-in service and short waits without an appointment (5/5 seeded reviews mention this). A

booking-platform embed would misrepresent how this business actually operates.

Languages

⚑ DE primary + EN secondary. The old site is German-only; EN added per the suite's multilingual

default and consistent with the other Zürich salon builds in this lead wave.

Photography

⚑ Real assets used: the BERNINA wordmark, the owner photo (Nouri Ali), his signature. Everything

else ships as tasteful placeholders, not the old site's stock Pexels images — see

content/cautions.md. The hero background photo from the old site was not captured as a

discrete file; not re-extracted for this pass (not worth a second network round-trip on

placeholder-tier content for a lead build).

Pricing

⚑ No prices exist anywhere (old site, Google listing). Services page ships with category

descriptions only (Herren / Damen / Kinder) and [TBD: pricing] markers — never invented numbers.

Team

Single named owner/operator (Nouri Ali, "Ihr Inhaber und Geschäftsführer" on the old site). Spec's

"Team" page becomes a short About/meet-the-owner section rather than a stylist grid — there's no

evidence of other named stylists.

Hero treatment (no real interior photo)

⚑ The hero uses a plain dark ink-colored panel (no image) rather than a stock/generic

"barbershop interior" photo — see content/cautions.md for why the old site's tile images

can't be reused, and the styleguide's imagery-treatment note. The one real photo available

(owner Nouri Ali, image-07.jpg) is used lower on the page in the About teaser instead, where

it's honestly captioned rather than passed off as a hero shot. A real interior photo (once

available) should become the hero; swapping it is a one-file change in

site/src/pages/index.astro and its en/ counterpart.

Domain

⚑ Not registered. Old domain coiffure-bernina.ch still resolves (HTTP only, no HTTPS) — a real

handoff would need the owner to transfer or newly register it. Deployed on the *.pages.dev

subdomain only, per lead-mode default (see references/domain-email.md).

Booking / contact form

⚑ No submission form. Web3Forms (the suite's Tier 1 default) needs an access key created with

the *operator's* email — there is no operator to create one with yet. The old site's real

mailto address (coiffeur.bernina@outlook.com, decoded from its HTML) is used as a plain

mailto: link instead, alongside tap-to-call and get-directions. No third-party form processor

means no extra privacy-policy section is needed either. Revisit once the business is contacted

and can create its own Web3Forms key (see references/contact-forms.md).