Identity — Coiffure Bernina GmbH

Seeded by phase1.mjs from the Google Places dossier and the existing site. Verify every fact with the

operator; fill every TODO. Facts here outrank the extraction, per the build brief's precedence order.

Keep - Field: values clean — annotations go on indented sub-bullets (kits and checks consume the values verbatim).

Core

• Name: Coiffure Bernina GmbH
• Category: hairdresser (auto-mapped from Places type hair_salon — confirm)
• Address: Schaffhauserstrasse 239, 8057 Zürich
• Phone: 044 313 24 90
• Email: coiffeur.bernina@outlook.com
• mined from the existing site's HTML — confirm with the operator
• Website (existing): http://www.coiffure-bernina.ch/
• Google Place ID: ChIJkbwvzSgLkEcRNQVOAJR91-M
• Coordinates: 47.4032144, 8.547120699999999

Hours (from Google — operator must confirm, incl. holidays)

• Monday: 9:00 AM – 7:00 PM
• Tuesday: 9:00 AM – 7:00 PM
• Wednesday: 9:00 AM – 7:00 PM
• Thursday: 9:00 AM – 7:00 PM
• Friday: 9:00 AM – 7:00 PM
• Saturday: 9:00 AM – 6:00 PM
• Sunday: Closed

Ratings snapshot (at extraction time — do not hardcode into copy)

• Google rating: 4.9 / 5 (223 ratings)

Services & prices

• From the old site's nav (no prices published anywhere — old site nor Google listing): Herren (men's), Damen (women's), Kinder (kids), plus a small retail/"Shop" section.
• Reviews mention: fades, classic cuts, walk-in friendly, short wait times even without an appointment.
• [TBD: price list] — lead build, no operator contact yet. Category spec's "starting at" pricing pattern used with placeholder ranges, flagged for confirmation.

Languages spoken / site languages

• Old site copy is German only. Decision (lead-mode default, see build/decisions.md): DE primary + EN secondary per the suite's multilingual default — Zürich hair salons in this portfolio wave (Coiffeur Yanu Central, MAD Barber Shop) have followed the same pattern.

What the operator wants (goals, integrations, domain)

• Lead build — business not yet contacted, so goals are inferred, not confirmed (see build/decisions.md):
• Replace the old HTTP-only WordPress site (insecure, slow, generic stock photography) with a fast, secure, mobile-first site that actually represents the salon.
• Real photography over stock: swap the extracted Pexels stock images (see content/cautions.md) for salon/owner photography once available; use tasteful placeholders until then.
• Primary conversion: phone call / walk-in (reviews repeatedly praise short wait times and walk-in friendliness — this is not an appointment-only salon), so "Call" and "Get Directions" outrank a booking-platform CTA.
• Domain: [TBD] — old domain coiffure-bernina.ch still resolves over HTTP; a real handoff would renew/redirect it. Not registered as part of this lead-mode build.